Last Friday at the Faculty of Economics, Business and Tourism the lecturer of the University of the Basque Country, Leire San José, gave a seminar on social monetization. She, together with Professor José Luis Retolaza, leads the methodology of monetization of social value that Beatriz Guzmán Pérez and Javier Mendoza Jimenez (from the University of La Laguna) are applying in a pilot project to the Hotel Tigaiga.
The monetization of the social value of organizations is an innovative methodology that tries to go beyond the simple economic value and account for the real impact of the actions carried out by the companies for their different stakeholders.
In the afternoon, they visited the Tigaiga Hotel.
Thank you for the visit!